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However, Narayen flatly refused to answer direct questions on the issue, instead repeatedly emphasising that the company saw the future of its products as being its leased version of Creative Suite, termed Creative Cloud, rather than the traditional Creative Suite software which still makes up the vast majority of its revenues.
For example, in April 2012, it revealed that locals would pay up to $1,400 more for the exact same software when they buy the new version 6 of its Creative Suite platform compared to residents of the United States, meaning some Australian residents can afford to fly to the US to buy a US version of the software and fly back, for the same price they would pay in Australia for the software. Adobe has long marked up its products for the Australian market. In Australia last week to attend the official opening of Adobe’s new local offices in Sydney’s central business district, Narayen took questions from the media about his company’s local pricing strategy. News Many Adobe customers have taken to the Internet to openly pledge to dump the software vendor’s products or pirate them illegally, with thousands more signalling their general displeasure with what many saw as the arrogant refusal of its chief executive Shantanu Narayenlast week to answer the question of how the company can justify charging Australians up to $1,400 more for its software than US residents.